This is your main area that you will want to do your product or service promotion. how does facebook make money ? Remember that your website should have your business profile on it. With that in mind, you are going to make your profile on the social networking site a little more personal. Take advantage of the fact that this is an informal place so you are free to design it in any way you like. Fill in areas of personal information. facebook allows you to put information about your favorite movies, music and interests. Those areas should be filled in to give people background about you. After all, we all feel more comfortable purchasing products and services from those we know. In a brick and mortar business, your customer comes in and you deal with them face to face. During the transaction, you and your customer talk and some personal information is shared. Take going to the furniture store as an example, you can relate to how the salesman will walk around with you, and during the process of showing you the furniture, some off-topic discussions may arise. Sharing personal information allows the salesman to create rapport with the customer, which builds a good consumer-salesman relationship. how does facebook make money ? On the internet, we do not have the chance for some face-to-face sales and relationship building that we do in the brick and mortar business. Therefore, you need to take advantage of the chance you are given to let the potential customer see you not only as a businessman, but also as someone who is just like them. I use my profile on FaceBook to promote my business. My main profile features a slide show of various pictures of my family and myself. These are just some random home shots with captions. I have some graphics on my profile that are fun and entertaining. I have even placed a radio feature on my profile that has about four songs loaded on it. This is my personal area on the internet and I use it in conjunction to promote my business. The informal layout and personal feel of my profile has driven a large amount of traffic to my website.